Neville Hobson has been following our class digital/social media activities since, well – really the beginning. It was nice to see him again at the Edelman / PRWeek New Media Academic Summit in Chicago. Image may be NSFW.
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Neville recently wrote about his Summit experiences in What academics think about social media.
I had a chance to pull Neville away during one of the breaks, and he shared his views of what is happening in Europe, regarding digital practice and higher education’s involvement. He noted that two themes seem persistent: measurement and pitching. Everyone wants to get to a position where there is accepted best practice that delivers results.
Thanks, Neville, for taking time to do the interview.
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